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Obviously fed up with losing sales to the comparatively plain Ford Cortina, Leyland tried marketing the car as something a bit more special than the average saloon of 1979. This was quite an aggressive campaign by Austin-Morris as there was also an extensive TV advertising campaign running at the time showing a row of driveways with people washing their grey boxes, whilst one lucky owner was washing his Princess. I can remember Top Gear presenter Chris Goffey talking about the Princess in 1984 saying itís Ďínot the car for Mr Average, and it certainly isnít!íí Bah! What did he know?